Research On Survival And Development Strategy Of Liuzhou Chengxin Management Company

The project management is a new arising technical service industry as well as an over competitive one. With China's entrance into the WTO, the competition among the management enterprises will witness profound and great changes. As a small-scale management enterprise, Liuzhou Chengxin Management Company, which was established a short time ago, is faced with the danger of being eliminated in the market. As a result, how to survive and develop in the severely competitive market has been the key question of the company's development strategy.Focusing on the above-mentioned core question, the thesis has tried to find out the opportunities, threats, advantages as well as disadvantages facing the company after making overall analysis on the external and internal development environment of the company and having an thorough evaluation on its survival and development basis by adopting the fuzzy state comprehensive evaluation method. Meanwhile, by applying the quantitative analytical method of the tendency analysis and gray system theory, the management market demand in Liuzhou has also been calculated on the above basis, the overall survival and development strategy of the company has been formulated and the optimization strategy thus chosen by utilizing the analytical hierarchy process. In the last section of the thesis, the implementation of the company's strategy is discussed in detail.During the research work, the theory and practice has been well combined in view of the real situation, thus providing a reference foundation for the survival and development of Liuzhou Chengxin Management Company.