Study On Developing Mode Of Shopping Mall In China

Shopping center developed rapidly and tended to mature in 20th Century based on the development in 19th century; at the same time, it became the representative of advanced commercial operation and management, and popularized in the worldwide. Recently, shopping center is paid much attention to and developed accelerated in China especially in the developed regions.Regional shopping center with large scale will have a great affect on the regional commercial structure and the economic benefits of other retail trades. Shopping center is not only the commercial space, but also the location of transferring and communicating information, which is the important space for social lives. The developing mode shopping mall involves the different modes from decision-making stage, construction stage to operation stage. Rational and proper developing mode is helpful to the success of projects, once the developing mode is selected improperly, the project will be fail. Therefore, how to understand the developing mode of shopping center and how to select proper developing mode are worth discussing and researching.In this paper, the definition and characteristics of shopping mall, and the present situations and the evolvement in domestic and foreign areas are introduced. Based on the using of foreign advanced experiences for reference, the present situations and developing modes of shopping mall in China is discussed according to the practical situations. To analyze the internal mechanism of formation and development of shopping center in the world is helpful to understand the developing tendency in China, and to research the detail strategy and developing step to promote the healthy and sustainable development of shopping center industry. Furthermore, through the analysis to the developing mode of shopping center in China, it is significant to the development; at the same time, it has guiding significance to the developers of commercial property. In final, a case, Shenzhen Zhongxin Plaza, is studied for the further research on the developing mode.Through the research, the developing modes of shopping mall in China can be divided into the combining mode of developing parties, construction mode, financing mode, operational mode and managing mode. Then the research on these modes can direct the development of shopping mall, and reduce the difference between developed counties and China to resist the impacts of foreign funds to the retail industry in China.