Strategy Analyze On TXX Company Entry 3G Cell Phone Industry

Communication industry develop very quickly in China .At present, My country is demonstrating what time go up 3G network which has many advantage ,Including good sound,great capacity and quick information service, The advantage is very obvious. But now, Oversea 3G operations are in trouble in operation. The reasons are that lack consumer and have no using demand.My country is enhancing feasibility analysis in 3G networks. It is trouble to choose which system (WCDMA,CDMA2000,TD-SCDMA). Because the 3G cell phone industry are indeterminations, So, TXX company also has many indeterminations in cell phone development,manufacture,marketing and management. It also leads to developing cost adding in style particular.The article focus in why TXX company entry 3G cell phone industry in strategy. The artic also bring to bear related strategy tools. To theory, the article review strategy origin and produced background at first. Second, it analyzes the focus of present strategy management and developing way in future. Third, it also reviews the basic theory of company strategy. Including resource advantage theory,competitive strategy,consumer strategy and strategy-alliance. It emphasizes to use resource advantage theory and competitive strategy in the article.The article analyzes environment of company's out and in. First to analyze status of TXX group, Next to analyze the detail of TXX Company. including cell phone's structure,deal in status,marketing,management,finance status,scientific research,human resource, manufacture management etc. The article also introduce macroeconomic, cell phone's competition and developing status of 3G.The article handle five-power model to analyze competitive environment which TXX company entry 3G fields. The article makes clear that the cell phone industry compete very strongly. It also finds out company's advantage and opportunity. The market capacity is very great in 3G industry .The 3G industry will become focus in future. But the risk is great in policy and industry -chain which is not perfect.Finding best strategy base on SWOT strategic matching table and estimating of QSPM. The conclusion is that TXX company entry 3G- cell phone industry. The article comes out some ways so that ensure success of company 's strategy at last.