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Jiangsu Mobile Communication Co., Ltd. Zhenjiang Branch Development Strategy - Swot Analysis Applications

Posted on:2003-05-17Degree:MasterType:Thesis
Country:ChinaCandidate:C H ChenFull Text:PDF
GTID:2206360095952504Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development of global economy integration and information technology, mobile communication business which has high profit will face more fierce competition after China's excess to WTO. How to increase enterprise competition ability such as improve efficiency and reduce cost, preparing for the whole telecommunication competition is the key point for the enterprise to keep stable and rapid development in future market situation.The article applies the method of strategy management to analyze Jiangsu mobile communication company's macroeconomic environment and business environment as well as enterprise sources and strategy ability. It analyzes operative situation of enterprise with SWOT method and discusses the development strategy which can be implemented in the future.
Keywords/Search Tags:mobile communication, corporation strategy, strategic management
PDF Full Text Request
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