Research On The Competitive Strategy And Actualize Portion Of Chongqing Tian You Dairy Co.,LTD

A new industry that milk ware profession is an our country in the last few years develop more quickly, all consume the level of deal to see from the person, our country person all the milk products to consume the deal to all consume the deal for the world person only very it a, with western prosper the nation compares only for its 1/20, have the bigger margin .In recent years, along with our country society economic continuously fast the health develops, the domestic consumption level increases continuously, the health consciousness strengthens continuously, nourishment worth an and higher and every kind of milk product from past of the upscale nourishment faces living the necessity changes, for our country milk product the profession brought the enormous development space, business enterprise a limited competition for of competition too from past planned economy system descending face the market that market economy system bottom competition change ,released many new products, enriched biggest the milk product the market, passing there is preface in market compete, the some manages the business enterprise that level like to outshine others in market compete, flowing out to appear a batch have in the whole country certain the popularity products the business enterprise with local district milk .This text the author there has been the milk that more than ten years be engaged in career products the profession, trying hard for will during the period of school an opportunity for learning profession theories with knowledge and work actually organism joining together, passing completely analyzing with studying company with threaten, advantage with bad situation, in order to rises to the development of our company certainly of help with guide.This thesis, at first, introduced the basic theory of competition strategy and relevant conceptions about project decision, analyzed the presented circumstance of domestic dairy product market, studied the structure and competition condition of dairy product market in Chongqing and nearly area, and showed to us of Chongqing Tianyou Dairy and her two competitors . It gave a clear competition strategy that Chongqing Tianyou Dairy should be made in order to defeat the others in Chongqing and nearly area, and we should be solved the two problems at present time.Major study achievement of this thesis:(1)If we want to study the competition strategy, we should whole analysis the market circumstance. According to the analysis result, we know the dairy market in Chongqingand nearly area is an typical oligarchic monopolization market, on the other hand, local enterprises are more and more impacted by the ecdemic enterprises.(2)Chongqing Tianyou Dairy is at the leading position in Chongqing market at present, especially the fresh milk owned the positive advantage in Chongqing . But in order to resist the challenge of the domestic first-class dairy product enterprises' competition, realize our long-range development target, we should carry on the UHT milk project as soon as possible.(3)There are many enterprises, especially state-owned enterprises in China had a deep felling about the market competition, but they did not study enough on how to use the circumstance opportunity and their own advantage, far away from the market threaten and their short-time. This paper may be as reference to them, especially for the medium or small-sized dairy companies.