| Henan Sanlu Huahuaniu Dairy Corporation Ltd has already become a medium-sized enterprise from a small Dairy factory after more than 10 years' carve-out, including cow breeding, dairy products processing, design and research. The products of Henan Sanlu Huahuaniu Dairy Corporation Ltd contain 7 series and 60 varieties or so. Since China has joined WTO, facing dramatic market changes, Henan Sanlu Huahuaniu Dairy Corporation Ltd must adapt to the new environment as soon as possible in the increasingly drastic international and national competition circumstances, keep taking advantage of the product's dominance and developing itself adequately with the new challenges.During the research,firstly, actuality of Henan Sanlu Huahuaniu Dairy Corporation Ltd has been analyzed. Then, based on the strategic management theory, the Henan Sanlu Huahuaniu Dairy corporation Ltd 's strength and weakness as well as the opportunities and threats facing in the interior and exterior environment have been summarized. More over, the comprehensive analysis has been done by using IFE matrix, EFE matrix and SWOT matrix systematic method.The strategic elements in qualitative and quantitative ways have benn provided,which is the academic foundation for optional projects.Finally, the best elective method has been chosen to achieve the optimal development stratagem and guidelines Henan Sanlu Huahuaniu Dairy Corporation Ltd from now on .By analyzing the enterprise's internal and external strategic factors through the established EFE Matrix and the IFE Matrix, I try to explain the favorable opportunity encountered by Henan Sanlu Huahuaniu Dairy Corporation Ltd. However, it should also be noticed that there still exist some disadvantages such as poor managerial basis, RD and capability of technological innovation and so on. How to effectively utilize the limited resources of enterprises while taking advantage of the opportunity provided by external environment and at the same time give full play to theirsuperiority as much as possible, avoiding threats and overcoming shortcomings has become the key to the future success of enterprises.The Geometric Center of the graph ABCD in valuation Matrix of Strategic Situation locates in the Second Quadrant, implying that Henan Sanlu Huahuaniu Dairy Corporation Ltd is facing a tremendous opportunity while restrained by the inner disadvantages. Thus the enterprise should adopt a strategy of accumulation and step up fostering the ability to utilize external environment. The company should use this as its strategic guidance to its development in the coming years.Finally, by using the above theory, I put forward a strategic proposal for current development of Henan Sanlu Huahuaniu Dairy Corporation Ltd. including recent strategic goal, strategic policy, strategic emphasis of work and strategic measures, etc.Adopted the frmework analysis of the enterprise strategic management theory, this paper has provided the growth strategy, academic basis as well as action projects for Henan Sanlu Huahuaniu Dairy Corporation Ltd. |
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