The Analyse Of Virtual Management In Chinese Brand Garment

With China's entry to WTO, the management environment for Chinese garment enterprises have much been changed. When WTO drives the global market intergrated and the competition severe, most of Chinese garment enterprises turn to the way of brand management for the fittest development reality. On the view of macro-environment of enterprises' operating, this thesis introduces that Chinese garment enterprises have to integrate the preponderant core competition and carry out flexible means of production to conduct quick reaction to changeftilly market if they want to survive cruel global competition. For this purpose, the advanced management modes should be applied to the garment enterprises instead of the traditional ones, among which virtual management is a effective choice. The author has been concerning Meters/Bonwe, a corporation that earliest carry out virtual management in Chinese garment industry with most successful result, as a typical case. After deep investigation, the author try to explain the 'miracle' that why Meters/Bonwe could achieve the sales of 2 billion yuan per year, nationally distribution network of 900 sale terminals, and analyse the advantage of the virtual management to bulid a brand enterprise. The author think that the virtual management is a effective mode which is benificial for the garment enterprises to make strong brands. With introducing the inside and outside condition of the virtual management in Chinese garment enterprises, the author prove that the virtual manegement would become the mainstream development trend, and the brand strategy could be realized only if the garment enterprises found most effective management mode.