The Appilied Study Of Brand Differentiating Position Method And It's Major Aspects Of Management

In accordance with the situation that the age of knowledge economy is coming and the urgent need of our enterprises for brand strategy in market competition, it's a attention theme that how to construct and manage brand stratagem. Lots of enterprises realize that implementing brand difference stratagem is a short cut to obtain competition predominance. But it's difficult to establish. This article try to research on brand-position, core-value management and brand-identify, offering a way to help those enterprise confront morass on manage brand stratagem.This article emphasis on that how to implement difference brand-position base on brand's functionality and sensibility difference, and apply difference brand-position to actualize brand's core-value by product-identify, enterprises-identify , individuality- identify and symbol-identify, ultimately achieve a specific position to suit target customer.Moreover ,author handle a case of health-care food brand to annotate this standpoint ,and completely expatiate that how to programmed the brand stratagem, position the brand difference, abstract core-value ,and establish the brand-identify and so on.