Research On Competitive Strategy Of Intermediary Business Product Of The Minsheng Corporation Shijiazhuang Sub-Branch

After entering the WTO, the market of finance are opening to interior and exterior gradually, the competition among banks is more fierce than before and the intermediary business were emphasized by the banks as well. The bank in 21st century will play the role of medi-function of service than before. The functions are transferred from the management of currency to information management, and from earning the margin of profit of debt-credit to the profit of service. The intermediary business has become the main direction of development of business of global banks. How to use the advantage to grasp the opportunity to lay out the actual competitive strategy of product will be the crucial step to the Mingsheng bank of Shijiazhuang Sub-Branch to make their intermediary business successful.This paper studies the competitive strategy of intermediary business product of The Minsheng Corporation Shijiazhuang Sub-Branch by utilizing strategic management theories and methods. The thesis proceeds from external environmental analysis of Shijiazhuang Sub-Branch, studies five aspects including the macroscopic environment, intermediary business product development conditions, competition structure of industry of intermediary business product, the competition power of every enterprise in the industry, evaluation of external factors , analyzes the opportunities and threatens of the Shijiazhuang Sub-Branch and constructs the External Factor Evaluation (EFE) matrix, it indicates that external environmental of Shijiazhuang Sub-Branch isgood. The thesis uses the core competence theory, analyzes inside resources and competitive power of Shijiazhuang Sub-Branch, identifies the strengths and weaknesses of the Shijiazhuang Sub-Branch, constructs the Internal Factor Evaluation (IFE) matrix, it makes conclusion that internal condition of Shijiazhuang Sub-Branch is in advantage position.On the basis of above-mentioned research, the thesis designs Shijiazhuang Sub-Branch competitive strategic scheme of intermediary business product market in terms of SWOT matrix, analyzes and evaluates the scheme using Quantitative Strategy Planning Matrix (QSPM). It is certain that the first is the strategy of marketing penetration and the second is diversity of strategy as the competition strategy of intermediary business product of Shijiazhuang Sub-Branch.In strategy implementation, the thesis proposes a series of suggestions to support the focus strategy, for instance: integrate organization of Sub-Branch and perfect the mechanism of investigate and inspirit, perfect operation model and enhance marketing, strengthen management of customer relationship, pay attention to development and training and management of human resources to the full, Enhancing the application of technology of finance, strengthen cooperation and so on.