Research On Development Strategy Of Chinese Patent Medicine Industry In China

With the development of reform and open policy and the stability of socialist market economy, especially with china's advancing progress towards WTO the domestic and overseas environments facing traditional Chinese patent industry -a branch of china's traditions medicine industry have changed greatly. It plays a vital role in international competition, hence its sound developments is key not only to its own existence and development, but also to the sound development of the whole line of Chinese medicine. With the help of general principles and the studying approaches of strategic management and the help of those the industry organizing theory, the author made a careful analysis of the domestic and overseas environments and explored the existing situations of its industrial structure in person .By doing so, the author concludes our major opportunities are as follows: A .the considerable increase of international market for natural medicine; B. the lose administration of foreign laws and regulations over natural medicine; C. the better position of traditional Chinese medicine in international market; D. the westernization of Europe's and America's manufacture natural medicine; E. the shortcoming of chemicals in therapeutic science. And our main threatens are A. Japan's techniques in manufacturing Chinese prescription medicine are superior to those of China's; B. increasingly more countries?taking up the manufacture natural medicine, furthermore, multinational giants?participation aggravating the competition; C. Europe's and America's skill in abstracting medicinal elements from plants are superior to those of China's; D. foreign countries vase investment and their adoption of Differentiation and global strategy. Our advantages consist in: A. rich resources of traditional Chinese medicine herbs and prescriptions; B. the advantages of the complex prescriptions traditional Chinese medicine; C. possessing considerably advanced researching and developing capabilities; 0. wide ranges of manufactures; E. low cost; F. far-reaching domestic sales market. And our disadvantages are: A. loose industrial structure and uneconomical enterprise scale; B. low exploitable depth and backward manufacturing techniques; C. poor management and operating capability. On the base of these analyses, the author advances the developing strategies suitable for traditional patent medicine industry: I .to adjust the industrial structure which is directed by generating technical improvement sand enhance its intensity to build up large scale enterprises and technology-leading enterprises by the main means of reorganizing property and adjusting themselves to enter the trade barrier; II .to better the structures of the manufactures in order to enhance additional value;IIJ.to promote technical progress in industries ,to perfect the rule in connection with international practices and develop products with every nerve strained ,which are directed by the international demands; IV. to adapt the cultures-mixing strategy in traditional Chinese medicine, to cultivate its international fane and play the role of bringing along medicine by treatment through strengthening translation in this field and academic exchanges and cooperation.