The Analysis Of Zibo Vegetable Market

This thesis has analyzed Zibo vegetable market through its product supply, consumption demands and circulation channels. At the end of the thesis, the author gives some solutions for improving Zibo vegetable market.Based on the analysis of production model, influencing factors of output, production area pattern and the different planting patterns' cost and benefit, we can draw the following conclusions: The yield of Zibo vegetable is high and is increasing placidly; Its production has advantages in geography . dim ate. quality and breed; The major restrictive factors are: the lagging notion of the peasants, the small scale, the short of capital and so on.The analysis shows that The consumption volume of Zibo vegetable has increased swiftly since 1990s.The amount will enhance in the following years, therefore Zibo vegetable has a prodigious potential; The breed of the requirement is more and more vary and the consuming fashion has changed to "Green foods"; There will be imbalance between supply and demand.In Zibo city, the domestic trade of vegetable and its processing products has formed the pattern of multi-channels and different styles and eighty five percent of the vegetable are sold in the other cities.Circulation increases the benefits of the vegetable, creates the name brands and drives the construction of the vegetable base; The existing problems in the circulation are: The systematic degree is low, the carrying scales are small and the basal marketing establishments are lagging.In order to improve the vegetable production and vegetable market of Zibo, some suggestions are provided: Firstly, to enhance the supply ability and improve vegetable quality; Secondly, to induct green consumption and exploit vegetable market ; Thirdly, to innovate distribution measures ,heighten the level of establishment construction and explore new selling channels; Fourthly, to strengthen the guidance and control in vegetable market.