| On the precondition of transformation from planned economy to market economy, choosing dividing system of travel agency in our country as researching object, the paper research optimizing fashion from the viewpoint of leading result of irrational dividing system in our country recently combining fact of affiliating world trade organization. Integrating formers' research production, on the basis of analyzing the orderliness in travel agency adequately, the paper put forward a new viewpoint about optimizing model on dividing system of travel agency in our country. The investigation indicates: the dividing system in our country at present has maladjusted the development of our country condition, but transition to plumb system has obstacle, so we should put forward new dividing system suiting the situation of our country. The paper is divided five parts:1. The summarization consists of research background. contemporary progress of the subject domestic and abroad. study purpose and technical approach. On the base of grasping the research significance, the author analyzes the technical route which combines theory and practice together with help from economics. tour, and much emphasis is laid on the instructing meaning of the paper.2. In this chapter, the basic definition system of dividing system of travel agency is reached, which is also the foundation of whole thesis. At the same time, the dividing system of travel agency in our country recently is introduced. The chapter presents the conceptions of plumb. level and mixing system, contracts the difference of the three sides, at the same time emphasizes the difference of three sides.3. The causes of need optimizing are discussed in this chapter. Primary causes focus on two sides: The first one is interior factor, which consists of big travel agency without sweeping economy . production identicalness, middling and small travel agency without market orientation, and deviating fact in operation extension. The second one is exterior factor, which consists of the request of joining world trade organization and the change of economy system. Joining WTO challenges dividing system in tour market> industry policy^ macro-economy and information technique, however, the level system is requested to optimizing from planned economy to market economy.Plumb system is regarded as the best optimizing model of dividing system in our country by many scholars. The second part in this chapter refute this view form two important factors of level system. Plumb system consists of merchant and shopkeeper(agent). Because of correlative restrict of statute in entering principal part and registering capital, and reduce in operation extension along with impact in information technique, the existing of agent is difficult. It is impossible that merchant occur if agent isn' t exist and market surrounding has obstacles, so it is important to achieve plumb system.4. This chapter is an important part, in which a system of suiting the situation of our country plumb system based on level is put forward. It plenty considers precondition of joining WTO and level system subsist abuses along with achieving difficulty of plumb system. On the basis of level system, as well as wholesale and retail operation, the new system achieve entreating of plumb and level system along with holding prime of formerly level system. At the same time, the new system need powerful supporting system. Consists of consummating correlating statutex abstaining area and industry monopolization, canceling restrict of enter entering principal part and register capital, abolishing operation bulwark, appealing all of the travel agencies join uniform union; erecting tactic distract sell system, which consists of licensing management brand union stratagem cooperation, at the same time, intensify market subdivision and orientation , intensify capital management , and plenty use information technique. Consummate correlative working system, which consists of capital management and label management, and informatio...
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