Study On The Strategy Of Non-coal Industrial Business In Kailuan Group Company

Through more than 20 years development, Kai Luan (Group) Limited Liability Corportation's Non-Coal Industrial Business has occupied an important place in the Kai Luan economy and is one of the indispensable parts in Kai Luan total economic capacities. It plays an important role in the stability and development of the Kai Luan.After a survey for the status quo of Kai Luan Non-Coal Industrial Business system, a vast amount of materials and information have been collected and sorted out, and the present conditions of Kai Luan Non-Coal Industrial Buisiness and problems existed in its development have been analysed. By combing both qualitative and quatitative methods together, the development conditions for Kai Luan Non-Coal Industrial Buisiness have been worked out.Total receipts of Kai Luan Non-Coal Industrial Business, have been analysed and predicted by using grey forecast, diversification linear regression theory and combined forecasting. The relationships among the affected factors have been found out and the level of economic development from 2003~2006 for Kai Luan Non-Coal Industrial Business have been forecasted.In this article, a thorough study for the development of Kai Luan Non-Coal Industrial Business has been made and relevant countermeasures been raised by using modern business management theory, marketing theory, strategic management theory and modern forecasting theory. The target, strategy and importance of development and a practical of Kai Luan Non-Coal Industrial Business has been designed.