Coal Investments Limited In Binchang Development Strategy

This paper is about the a long-term strategy aimed to the primary business of BinChang coal investment ltd. Company. This strategy is made out through the way of combination to the value chain, SWOT after the analysis to inner and outside environment of the macro policy environment, economy environment, energy market, zone economic environment, the coal industry development, the inner environment of the company, the current and potential competitor, substitutes, technology advancement, the client and supplier, the railway transport etc. The direction thought, strategy aim, the strategy content and the strategy arrangement are presented according to the analysis conclusion and the fact of the company in order to the describe the development strategy in detail. The fifth part of the paper contains the implement policy of the strategy and some implement ways to separate the strategy aim which can make the strategy to be operated and implemented efficiently. The sixth part is about the strategy guarantee system made from the decision, organism structure, primary management and the major management. In the last part, the way and the importance of the strategy control is emphasized, and the control system of the strategy track, control, appraising, adjusting are also presented, which make the strategy management to direct the operation and development of the company right and in time.The paper is written according to the way of presenting question, analyzing question, resolving question and the management process of the company strategy. In the paper, the management knowledge in the function operation field is combined in order to resolve the current operation question. The characters of the strategy management-the combination, the comprehension, the direction are emphasized. From the integrative angle view of the company, the chance and crisis is analyzed, the optimized development which the company can reached is discussed, and the general development of the company is thought in the dynamic environment.With the advancement of the society, the competition environment of the company will become more complex and dynamic. The strategy management will face more and more challenge because the strategy management is more important in the development of the company. It has been tested that the paper is helpful to the development of the company thought the research is very superficial.