China Coal Import And Export Corporation Is The Development Of Strategic Research

The thesis aims at designing a corporate strategy for development for the China Coal Import and Export Company (CCIEC) by using a Demonstrating Research approach.China's entry into the WTO further promotes the changes of external environment for its foreign trade, which accelerates the reform of its import and export trade systems as well as the relevant policies. Under such circumstances, many Chinese import and export companies including coal-trade enterprises run into difficulties because of inflexibility of their mechanism, weakness of their competitiveness, and lack of appropriate strategy for development, aside from external factors.CCIEC, as one of the state-owned enterprises, has engaged in the foreign trade of coal business since 1988, which was ever protected by the state's policies of international coal trade, controlled by state's macro-regulations, and also strived for its survival in the changeable market place. For its better tomorrow, CCIEC needs to exploit the external opportunities and meet the challenges, analyze its internal strengths and weaknesses, and then find out the right way for development. By applying analytical tools, such as External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix, The Five-Forces Model of Competition, Internal Strategy Competencies, Value Chain Analysis etc. to analyze both CCIEC's external and internal situational factors, the author of this thesis develops the Sum Total Strategy and puts forward the Corporate Strategy for Development with step-by-step suggestions for the strategy implementation. By the end of the thesis, the author summarizes the major contributions of this research to CCIEC and to other enterprises in the same field. Meanwhile, the author points out the weak points of the thesis.