Trand Analysis For Distribution Channels Of PC & Home Appliance

The article focuses on exploring the trends of PC and home appliance distribution channels through researching these products channels' history and present, as well as studying the advanced experience of some excellent PC producers. This article forecasts the future of IA channel in mode, management and strategy.In the beginning, the article defines the distribution channel and points out its relationship with the marketing and the challenge that channel management faces. By depicting the channels' history and present of PC and home appliance, this article analyzes the similarities and differences of these two channels and the reasons why these occurs. Especially, it's been pointed in the article that the traditional home appliance manufacturer must study from that of PC manufacturer. Only by the channel members' cooperation, it can reduce the channel conflicts, channel costs.At last, the article points out that these two types of distribution channels must amalgamate to some extent with the emerging of information appliance. The new type of channel can improve the efficiency and reduce the channel conflicts by designing rationally.