Structure And Propos Of Distribution Channel Model For Kelon Groups

At present,the refrigerator industry is one of the most marketing oriented as well as the most mature industries.In the mature stage,the distribution channel becomes the key competition factor in the refrigerators industry due to high product homogeneity and limited pricing space.The self-owned distribution networks which were set up in the early of 1990's by the manufactures are now facing the serious challenges from new super chain stores on the intervention and control capacity over the distribution channels.The traditional distribution mode has been impacted severely.I think the distribution channel of refrigerator industry is one of the most important questions in market research.distribution management is regarded as"the biggest marketing problem,in marketing society, in this sense,research on the distribution channel is no doubt a very important direction of future market research..