The Research For Marketing Strategy Of GD

This paper brings out an integral marketing strategy solution for MYGD(Mian Yang Guang Da Travel Agency) via the analysis on the competition and infrastructure insight the tourism industry. With the unique characteristics, Tour Industry has been taken the important position of development plan in most country of the world while generating the huge profit. Marketing and sustained developing are Top 2 subjects for the industry. And Marketing is in highest priority. So it is urgent and necessary to set up and execution the Strategy of Marketing for these enterprises, which had positioned themselves with the unawareness or unforeseen in terms of internal management and external threaten that raised by foreign competitors with advanced managerial experience and ambitious investment.How to grasp the chance while beating the competitors has urged a re-innovated marketing system to be established as soon as possible.This paper has described the new mind and detail solution to address the concerns about the marketing strategy for MYGD travel agency, based on the study on the one small travel agency in the city of Mianyang, Sichuan, southwest of China, fully comparing the internal and external market, comprehensively using the theory of Management, Marketing, Strategy and Service marketing.The paper can be concluded that renaissance of small and medium-sized travel agencies will be achieved by positioning in the segment of relaxation experience, developing the product portfolio, managing the cost strictly and sticking to the way of zoology.