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China's Tourism Market Is A Preliminary Inquiry

Posted on:2004-07-17Degree:MasterType:Thesis
Country:ChinaCandidate:J G YuFull Text:PDF
GTID:2206360122971855Subject:Human Geography
Abstract/Summary:PDF Full Text Request
This anicle firstly analyzes enVirOnment Of tOurism marketing in China,the auth Or thinks that the tourism industrv,are developing,China's entry to WT0 may make Chinese tourism industry prOgress,Chinese gOVemment's support does good to tourism indusn'y and Chinese ecOnOmy deVelOpment cOmributes to tourism industy. SecOndly,the authOr pOint Out the prOblems of deVelopment of Chinese tourismmarketing.For example,The tourism marketing is not perfect,and the marketing kind is not cOmplete,and the system Of tourism marketing is imperfect and so on. In the end,the author gives some adVice how tO settle these problems in order to make Chinese tOurism industry great progress. The system Of tOurism maketing should be meliorated; mOdel of sales promotion of tOurism product should be improved; new objective tourism marketing should be deVeloped, for instance, we should develop educatiOn tourism marketing,rural tourism marketing and the rich residents of tourism marketing. Many methods of demonstration are adopted,qualitatiVe analysis and quantitative analysis are integrated;deductjve reasoning and inductiOn are expioited with ease;the author anach importance to empoloy relatiVe theorv,of tourism,at the same time,the researching of the caLse is emphasized....
Keywords/Search Tags:tourism marketing, development of tourism marketing, strategy of development
PDF Full Text Request
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