The Exploration Of Marketing Strategy Of Company D

Instrument industry, which is important and special industry in national economy, has prosperous market demands and tremendous potential, but face sharp competition with instrument firms all over the world involved. As a representative professional instrument-sales company, Company D should make out its own marketing strategy to deal with the opportunity and challenges caused by changes of external environments. Thus, the article has great importance to Company D for its emphasis on marketing strategy.The article first analyses Company D comprehensively and finds the main questions of its operation, describes the situation of China instrument industry, and then analyses the competitive condition and key competitors of instrument industry, finds external opportunity and threats, strength and weakness of Company D. Then the article determines the next 3 year's marketing target and target market, as well as marketing combination strategy in product, price, place and promotion of Company D based on market and strategy theory and methods. At last, the article describes the strategy of Company D to develop itself and surpass its competitors, and put forward suggestions in organizational structure of marketing functions, organizational management of marketing functions, sales management and information system construction. The article makes out operative marketing strategy for Company D from the respect of its development and competition, based on marketing and strategy theory and its practical information, with qualitative analysis and quantitative analysis. The article has some usefulness to further development as well as other companies in decision-marketing of marketing strategy.