Securities Companies' Informationization Strategy After Floating Commission System

The Chinese securities market is becoming more mature, standardized and opem especially, the multiple change along with the new executed commission system. The re-positioning of securities branch offices, the maintaining of the customer relationship, management, the structure of the service system and marketing will expect significant change. IT support is essential to make the change happen. Convinced that the service platform is the core competition of the securities companies, the technical platform will be fundamental for them to be prepared for the market competition. Therefore, it is very important for the securities firms to work out the information strategy adapted to the company strategy.This article utilizes the theory of strategy management to analyze in depth the securities operation environment after the floating commission system. It indicates the current condition and disadvantage of the information system of the securities companies. Meanwhile, the paper clarifies the securities companies should transfer from sketchy to accuracy, re-construct the market proceeding and organization based on customers, establish a new profit pattern and business models. It is necessary for the securities companies to promote the core competition by making use of informationization.In order to discuss how to make plan of the informative strategy after floating commission policy, the essay introduces the theory of the informative & company strategy integration. As it is important to information strategy for the securities companies to improve the information infrastructure, a integrated technical platform which supports sustainable development is most essential for a securities company to enhance the core competition. The elements of the platform mainly consist of the centralized transaction, the promotion of the online trading, the cooperation with the banks and the future-oriented WAN's establishment. So, the paper expounds the four aspects respectively. It first gives a definition and implication to the centralized trading together with an analysis to the importance of the centralized trading. Furthermore, the article makes the further research on the functional requirement of the centralized platform. Secondly, it describes the status and the model of the current online trading, discusses how to develop online trading. The online trading system should be based on establishing a composite service system to meet the different needs of customers by diversified trading manners, as well as to implement virtual expansion as low-cost. Thirdly, the paper indicates the cooperation with thebanking is the foundation of implementing virtual expansion under the policy of "the financial operation under the separated industries". The material states the background and importance of the cooperation between banking and securities industry, also discusses the cooperation mode, clarifies the cooperation will implement operation renovation and resources sharing. Finally, the article expound the WAN should be further improved to achieve the centralized trading, online trading and the cooperation with banking. It indicates the limitation of the current WAN, illustrates the requirement for the future WAN in detail, to eventually achieve the safe transmit of the data, voice and video.The article can be a promotion and reference to: to control cost and risk; to acquire maximized profit by improve the whole business and management efficiency; as well as to provide the standardized and characteristic services; eventually establish the IT platform suitable for the company development strategy.