| Securities trading commission serves as important income source of securities brokers . Since the founding of New China ' s securities market , fixed commission system had been in practice before the new standard of downward floating commission charges up to the ceiling was adopted on May 1,2002. The emergence of floating commission system formally declares the end of monopoly profit era in the securities brokerage ,which will cast far-reaching influence on the business structure of securities companies and the organizational structure of securities industry in our country. The downward adjustment of commission , however , gives rise to drastic decrease of securities companies short and even , medium termed incomes , placing the securities companies under great operational and profit-making pressures and even , in face of survival risk . Under the floating commission system , how can the securities companies keep themselves alive, how to choose competitive strategies and how to ensure the implementation of the chosen strategies are what this dissertation mainly concerns.The dissertation falls into five parts . Firstly, proem, it concise introduces the background ; Secondly, it introduces the reform of the commission system and the dilemma of the securities companies in our country; Thirdly, it puts forward the idea of implementation of "Optionally differential strategies " as the natural choice for the future development of the securities brokers in our country , through the analysis of the current competitive environment of the securities companies in our country and study on the alternatives of competitive strategies ; The forth , it describes how to practice " Optionally differential strategies" ,which including three aspect: the choice of the core competition ability, the measures for the implementation are brought forth ,and the condition of practice the strategies; The fifth, it' s the summary of the dissertation. |
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