China Life Insurance Harbin Company Strategy

These is a vast insurance market Potential in China. It is predicted that a big market for life insurance in China amounts to $400 billion to be developed. There fore China's life insurance is called "the last virgin soil of insurance" by foreign financial institutions. However, our national life insurance market is still in the primary period. In five years after joining WTO, a completely opening up to the outside world will be realized. Face the opportunity and challenge, a tough task is laying before us, that is how to create a new marketing strategy to fit the situations in China to WTO rules. This article is grounded in the rapid development of China's economy in the first year after China's entry into WTO, current situation, strategic regulations and achievements of China Life Insurance Harbin Company through describing the case about the company's revolution'strategy regulations by the policymaking group. There is an important point to describe China Life Insurance Harbin Company regard marketing as core implement of corporate culture strategy, service strategy, human resources strategy. In the case, we analyze Harbin China Life Insurance Harbin Company's strategic regulation using the theory of core competition ability to make the evaluation. By the study, we hope that it be helpful for the reformation and development of the insurance enterprises.