The Daxian Corporation Development Strategy

It was already well known all over the world the importance ,of enterprise strategy reseaching , and which had become the ensuring of our courty in getting use to the situation .breaking the bottlenechs .widening international markets .improving competition-ability and entering the whole world s economic recycling . The study of enterprises developing strategy is very instructive and meaningful to Daxian s developing , even to the whole national enterprises. First of all , this article introduced the relative theories of enterprise strategy management .which make it easy to go deep into the theories later .Then the author analysized the environment outside(including the technology developt , the changing of the market , developing strategy of the transnational corporation , the influence of entering WTO , and the comparasion of of the competitors )and the environment inside the firm with the method of EFE matrix and IFE matrix . Based all of the above , author applied SWOT matrix and SPACE matrix to analysize the developing strategy that Daxian Group should take. As conclusion, author consider Concentrate pluralism strategy as generic strategy .The. paper also analysized the correct competitive strategy to every business of daxian group, at last .author provide four strategies: source matching strategy, talent strategy, company culture strategy and organize structure sustaining strategy.