The Core Competitive Ability Of Chinese Pharmaceutical Enterprises

The enterprise once has the core competitive ability, can cause the enterprise to form the long-term competitive advantage, impel the enterprise fast development. Since the 1980's, the enterprise core competitive ability research has become the hot spot, has received the theory, the enterprise and government's value. The enterprise core competitive ability theory can explain the successful enterprise long-standing competitive advantage reason, thus may point out a trend successful path for our country enterprise's development.The object the article studied is the core competitive ability of the Chinese pharmaceutical enterprises. It is well known that the pharmaceutical manufacture industry is a high investment, the high risk, the high-income industry. The pharmaceutical manufacture industry because it relates the human living and the health, was considered the extremely important production industry, the population nature growth and the population old age society's formation is the fundamental factor of growing demand in the medicine market; the various countries' economy development, the human healthy demand unceasing enhancement and the technical progress, causes the pharmaceutical industry growth. Speeding up along with the world economics integration advancement, the pharmaceutical manufactures of our country faced with an international market stronger competition, reduces the disparity of the international advanced level. Therefore, the research of Chinese pharmaceutical enterprise core competitive ability has the profound practical significance.First this article summarizes on the review and the induction to the core competitive ability theory, and then carries on the competition environment's analysis that compare the domestic and foreign pharmaceutical enterprise. In the above foundation the article has conducted more thorough and careful research to the Chinese pharmaceutical enterprise's core competitive ability from the two aspects of the Chinese pharmaceutical enterprise's competition strength and the competition potential. According to the analysis of overseas pole pharmaceutical enterprises, the article finally gives some concrete suggestions of constructing the core competitive ability of Chinese pharmaceutical enterprise by the research of the following three aspects, the research and development innovation, the marketing innovation and the capital operation.