The Marketing Strategy Of Harbin Commercial Machine Factory

Harbin commercial machine general factory is a classic enterprise that have been producing food machine. It is known with making the dumpling maker. Some food manufacturing enterprises are facing to powerful challenge coming from the competing enterprise in home and oversea. The profit isn't good in some food machine enterprise now. But harbin commercial machine factory produced excellent results in these years. The paper exerted developing strategy and marketing mix theory to in-depth analyze marketing strategy of the factory, put forward marketing characteristics of domestic food machine enterprise.The paper's form is case. First, introduce some basal information of the profession. Secondly, narrated the actual situation of the factory, lastly made full use of the strategy management theory and marketing management theory to analyze the external environment, the internal condition and marketing strategy. I hope this case can enlighten greatly some food machine manufacturing enterprise's marketing strategy.