Studies On China Green Food Marketing

In order to satisfy the growing demand of green food, to increase present's income, and to meet the challenge from green barrier in food export, further to solve the problems of green food marketing, this paper gives systematic study on green food marketing in China. The paper is based on the theory of marketing, consumers' behavior and agricultural industrialization. The following methods are used: comparison analysis, combination of qualitative and quantities analysis, case study, and econometric.First the paper introduces the concept of green food and green food marketing, discusses each characteristic of them, and then states the significance of this study. Second the paper listed the factors, which makes greens food marketing difficult in China by analyzing the current situation and problems of green food marketing, then the paper analyze green food marketing environment from the perspective of organization, policy, market conception, and social demand. Especially, questionnaire is used to explore the concrete factors influencing customer behavior in green food marketing, and it provides the evidence for marketing strategy. To solve the problem of lack of resources of green food marketing in china, and to offer the credit organization for green food marketing, the paper analyze an integrating model of marketing, which is suitable for green food development in China. And a lot of research helps to prove the suitability of this marketing model for profitability of company and presents. Finally, based on the problems of green food marketing, factors influencing customers' behavior in green food marketing, and the integrating model of green food marketing, it demonstrates concretes marketing strategy suitable for green food development from different perspectives.