Food Co., Ltd. Of Yangzhou Five Pavilion Marketing Strategy Research

The marketing strategy of enterprise plays a vital role for its development because of the change of environments and the acute competition. Basing on the analyzing of the external environments and the internal conditions, the thesis concludes the strengths and weaknesses of Yangzhou Wuting Food Co. , Ltd. , and the opportunities and threats that it faces. The thes is also discusses and designs its marketing strategies with emphasis, and establishes the corporation mission and the marketing objectives. It brings forward the STP strategy and customer satisfaction strategy. In the end of the thesis, it studies the tactics to support the strategies' implementation, including relationship-marketing tactics, experience-marketing tactics and network-marketing tactics.