Research On The Current Market Procurement & Sales Strategies Under The Whole Supply Chain

Starting with an analysis of retail industrial value chain, this paper detailedly compares China's enterprises with international leading enterprises in respect of working out and implementation effect of procurement and sales strategies and their roles in the whole process of enterprise value chain realization on the basis of an accurate analysis of such factors as market procurement, internal operation and sales, etc.Aiming at narrowing disparities and further surpassing, it, accurately and detailedly, describes the characteristics and design principles of the whole supply chain that meets demands of market competition, complies with retail enterprises' future development tendency, and focuses on modern market through careful analysis on the value chain of modern markets. Based on this, it applies the equilibrium analysis theories to build the whole modern-market-centered supply chain.Through the equilibrium analysis of the whole supply chain, a cooperative game model among nodes of the whole supply chain is established. Based on this, this paper detailedly analyzes the relationship between participants and operators in the process of market operation and brings forward fairness-based integrative solutions for the whole supply chain.On the basis of realizing an integration of the whole modern-market-centered supply chain, this paper researches and discusses the modern market procurement and sales processes. After analyzing traditional procurement and sales strategies as well as operation modes of modern markets, it uses the dynamic programming approaches and neural network to build a corresponding strategy-formulating model that meets demands of market competition and complies with future development tendency. Then it applies the genetic algorithm to detailedly describe this model's solution procedure and works out corresponding procurement and sales strategies and solutions.After a detailed theoretical discussion and analysis, it works out the modern market procurement and sales strategies under some objective circumstances andthen detailedly analyzes the practical applications based on the case study.