| Automobile Repair and improve looks quickly Chain Store investment project that the thesis recommends has some distinguish with other single investment projects ?It is a kind of complex investment mode that combines the improving-looks-industry with real estate , Through the integration of two different industries, automobile beautify industry been successfully led into the platform of real estate, thus realized managing in pluralism smoothly.Through analysis on the Chinese automobile market concerning this project and gave a positive viewpoint that the " blowout " phenomenon of Chinese private car consumption from the transition of the automobile consumption, in this case summarized and predicted the Chinese private car , especially the current situation and the development of private car of Chengdu Market. .Secondly, made some analysis that the sharp increase of private car consumption will inevitably bring an enormous promising market for automobile beautify industry, and then made investigating and market analysis of automobile beautify industry market of Chengdu , make it clear for the consumptive feature and potential market of the automobile beautify market of this area as well as other rival's strength and characteristic. Then , aim to it's own management ability, engineering level and service level the author made a SWOT analysis then defined it's own goal market and market orientation.Then, proposed the investment project of JD automobile beautify chain store. Through financial means the author made quantitative analysis on using commercial shop as direct business outlet at mortgage form to invest automobile beautify chain store, affirming the feasibility of such commercial mode theoretically, at the same time, gave an positive proven combining generous repayment brought among actual operation ZX enterprise made in real operation.Finally, To this kind of investment way in risk and question brought in actual conditions and made analysis and answered on this kind finally.affirming this kind of commercial operation platform of " McDonald " type, the investment way of combining different industries has put forward one's own view with " key competitiveness " in enterprises. |