Analysis And Research On Financial Control Of Sanmu Company In Marketing Link

The goals of enterprises are to survive, develop and make a profit, the questions of these respects all have dense integral relations with the financial administration. The goal of the financial administration is to realize the maximum of enterprise value (or shareholder's wealth is maximized). If we want to realize the maximum of enterprise value, must raise the rate of returns on one hand, reduce the risk on the other hand. To improve the rate of returns and to reduce the risk all need the financial affairs to be controlled. The financial affairs have been controlled well, it can promote the business activities to reach the anticipated goal, can improve business efficiency, can promote and expand incomes, lower costs, prevent the corruption, take precautions against the risk. Marketting is the important link of enterprise's business activities. It is especially important for control system of the whole financial affairs that the financial affairs which are in marketting link are controlled.This text combines the financial control theory with reality, to a small-scale enterprise run by the local people of Chengdu-Sanmu company, and have carried on deep analysis and research on the subject matter existing in the marketting link, and have put forward the corresponding countermeasures and suggestions.First of all, It have explained the basic theories of the financial affairs control in such respects as the definition, classification, meaning, basic way to control from the financial affairs,etc.Secondly, It have analyzed the financial control of general enterprises in marketting link according to the business procedure. Marketting link is devided into such little links as accepting order, analysing credit, making out an invoice and deliverring, Settlement, etc. It first analysed progressively the financial control's meaning, goal, common situation out of control in every little link, and then analysed the other assurance that the whole marketting link need.Finally, combined the actual conditions of Sanmu company, carried on in-depthanalysis to the current situation on financial control of this company in marketting link, have pointed out the subject matter among them, the content involves price control, contract control, credit control, invoice and deliver control, account receivable everyday control, collecting money control, selling charges control, performance examination, etc. And has put forward corresponding countermeasures and suggestions to above-mentioned problems existing on the basis of the thing that the current situation is analysed. These countermeasures and suggestions are not merely very helpful for Sanmu company to solve present practical problems, and, other enterprises can obtain reference function from it.