The Research On The Market Promotion Of Datang Telecom Optical Communication Equipment

The telecom market consists of telecom service and equipment market. The domestic market of telecom equipment is totally opened before entering the WTO, the transnational communication magnates set up many joint venture corporations, the domestic manufacturers of telecom equipment have been faced with great pressure for a long time. The stagnation of international telecom industry lasts for years, and Chinese telecom industry keeps its prosperity, which attracts the transnational communication magnates all over the world, multinational corporations move the emphases of market to china resorting their rich technical strength and perfect financial support system, China become the main battlefield of the world telecommunication equipments. Multinational corporations are adjusting their marketing strategies further, which make the competition of domestic market more impetuous. It's the guidance for the survival and development of Datang telecom Chengdu optical communication branch to research the market promotion of company's optical communication equipments under such a rigorous historic background.This paper analyzes the international and domestic environment which affect the Chinese market of optical communication equipment, applies the Michael · Baud's analysis model about competition forces to analyze the industry and competitors, based on the SWOT analysis, summarizes the advantages anddisadvantages, opportunities and threats of Chengdu optical communication branch.This paper segments the optical communication equipment markets and chooses the key markets, establishes the company's total strategy of optical communication equipment market promotion, competitive strategy and summarizes the main variables that realize the difference of optical communication equipment.Finally, the main strategy of product, price, place and promotion that are involved in the market promotion of optical communication equipment are summarized, and the most important project strategy is analyzed in details.The innovation is that this paper systematically analyzes the Chinese market of optical communication equipment, suggests the competitive strategy that is the most suitable for optical communication equipment, and summarizes the main variables which realize the difference of optical communication equipment. The formulation of the market promotion strategy of optical communication equipment including product, price, place, promotion and project strategy combines and reflects the features of optical communication equipment industry market and hi-tech products, which is the most innovative part of this paper.This paper researches the market promotion combining with the industry market features of optical communication equipment, lays importance on the combination of theories and practices, the main contents and viewpoints of this paper are feasible and guidable.