Customer Realationship Management Study Of Bdijing DG Communication Equipment Co.,Ltd.

Beijing DG Communication Equipment Co., Ltd. (DG for short) is a new hi-tech joint stock enterprise authenticated in Beijing, which is invested by Capitel Group and USA Digital Microwave Company. In its early days, DG Company crated outstanding achievement by its excellent R&D and manufacture abilities in microwave transmission and information technology. Along with China entering WTO and reform of China telecommunication industry, competition structure of China telecommunication market changed largely. These years customer amount and corporation profit of DG Company are dropping year after year. This paper analyses the major problems in the aspect of customer relationship management that DG Company is confronted with, and puts forward corresponding blue print to solve these problems. Communication equipment is a product with the character of high scientific and technological content and fast renovation speed, which is a symbol of a country of being ahead in developing the new technology and technical advancement. In our country, the development of communication equipment has made great strides,from poor and underdeveloped status in 1980's, to gradually having independent R&D ability in 1990s'and until now the large-scale communication equipment suppliers, such as ZTE and HUAWEI, emerge and has made considerable progress . The Beijing DG communication equipment Co. Ltd. is such a professional equipment supplier, which is developed under this environmental condition. On the basis of consulting many Chinese and foreign references, the author makes thorough research on the customer relationship management of Beijing DG...