Large-scale Machine Tools And Equipment - Market Positioning Analysis And Bidding Strategy

Machine tools industry plays very important role in economic of every country around world. The big investment and increasing demand for machine Tools due to worldwide economical development provide the best opportunities to machine tools industry. The biding of mechanical complete equipment (MCE) in very important part of the international trade of mechanical and electronic products.Being such a high marketing competition, it is very important that we analyze the market and biding strategy of Chinese MCE.Based on the characters of present international and domestic economic situation and developing tendency of MCE, This thesis analyzes the advantages and problems of Chinese MCE biding, and analyzes competed force of it in the world market try using Analgtic Hierarchy Process (AHP). According the analysis, The theses part forward strategy of improving the competed force of Chinese MCE.