Event Marketing Research

International and domestic economic situations have all been overcast and fine and indefinite all the time over these several years. At" one 9th" instead after intimidating depressed, other countries and regions like European Union economy American, The period that the economy waited for in Southeast Asia has been entered and relatively even fell back steadily too, Japan can not even go out of the shade of failing in more than ten years in succession . Can't at home, can not consume smoothly, the competition between the enterprise is fierce, the products are surplus, People reflect generally that it is difficult to earn money, develop difficult. In this case, spend the stiver and do the major issue, utilize inherent value of different incidents, With combining with the of one' s own intention of the advertisement, go out with a sale of goods of as small as possible cost, Become the goal that each enterprise pursues This text is under this kind of background , in case of there is no forefathers' research and ripe theory to draw lessons from ing, The method combined with practice through the theory, collect the materials and analyse extensively that is summed up, To the emergence of incident marketing, develop, developping, utilized, understood, insufficient etc.that had done some elementary research and discussion one-sidedly. Main content is the following:Chapter one ---The theoretical foundation of event marketing. It analyse mainly incident the marketingses one concepts , characteristics and theories according to. Theories the exchange values of Marxeses, competitions set out and come and carry on incident trace to the source and not set forth one' s views the theories of marketings at economic crisis theory, etc. s at theories prices at theories according to, Set out from the theory, economic growth theory, sustainable development theory of economic cycle of western economics, Come and probe into incident the necessities of marketing, from at unripe market economy, economy of making the transition, develop economy, etc. market economy angle who characteristic combine togethers, Have analysed the possibility that incident marketing succeeds.Chapter two ---The case of event marketing. Through for X lend at hospital newses carry on incident marketing of, Tacoes lend activity of and develop Bells companies it is incident, Keep in good health hall utilize"each" make a show of power and popularize three a piece of cases detailed to recommend mineral water mountain spring farmer by company, The marketing basic method of the event of analysing the tendency of taking advantage of, make a show of power etc.Chapter three ---The analysis of event marketing. It last enterprise main introductions pay attention to incidents the macroscopic and microeconomy backgroundses of marketingseses, Event marketings in social for the the economy Chinas one for application, Incident the essence, incident the culture intension, incident the all respectses of marketing of using , and intention innovate marketing event the basic methodses of marketing event etcs of marketings of marketing, Key introductions borrow famous person, borrow sports, borrow news, make public opinion, make activity, make concept,etc. go on incident marketing basicapplication method.Chapter four ---The event marketing position during enterprisemarketing. Have introduced incident marketing and relations of different marketings especially, The relation of characteristics of individual character of enterprise, such as incident marketing and enterprise social responsibility, informationization, personnel's quality, strength, group cooperative spirit, etc., To one-sided understanding and course of using of incident marketing not enough and to developping some suggestions of incident marketing, Having woven in a large amount of incident introducing and cases among them, the aim of intergrating with practice in line with the theory, Have stated the importance of event marketing further.Because there are not ripe theory and materials yet in event marketing can be for refer...