A Study On Competitive Strategy Of Yangzi Company

Carbon has not only increased its quantity of application in traditional fields (metallurgy, chemicals and mechanical engineering), but also expanded into the even more widespread high-tech fields. The artificial graphite electrode, as one kind of traditional carbon materials, is used to conduct electrical current during the melting operations in steel-making arc furnace and plays a supporting role. The article studies the competitive strategy of Yangzi Company under competitive conditions nowadays. It starts with the development of carbon industry and current competition of Yangzi Company. Based on environmental scanning and internal audit of Yangzi Company, this article discusses how to carry out the competitive strategy for the fast development of Yangzi Company.In the first part, the article describes the industry background and issues of Yangzi Company. Moreover, this article analyses external environmental and internal condition of Yangzi Company. In the end, the article expounds the competitive strategy using the Threats-Opportunities -Weaknesses-Strengths Matrix: restructuring management, expanding production, organizational culture, etc. we should put forward the project of strategy implementation in order to adjust global competition.