Strategic Management Case Of NINGBO BIRD CO.,LTD

There are two parts in the report. The first one is the strategic management case of NINGBO BIRD CO.,LTD. The second part is the analysis of the case.The case introduces concisely the internal and external environment of NingBo Bird Co. in the process of transferring from pager industry to handset industry. Then, the case records factually how BIRD did from a new entrant to the biggest market-share holder. The case emphases what BIRD did in the following areas, such as partnership, R&D, production, marketing, customer service and IT utilization. And at the end of the case, the author describes the new trend in handset industry in 2003. According the case, there are several questions for readers to answer. Firstly, why BIRD made the strategic transfer from pager industry to handset industry? Secondly, what are the key successful factors of BIRD. Thirdly, what BIRD should do in the new environment? The analysis of the case answers above questions sysmatically.