A Study On The Management Of Distribution Channel Of MeiHong Company

Along with the competition in the rag trade, the distribution corporation will earn less and less margin, so the management to distribution channel and to correspond the relationship between channel number is very important to the distribution company. More and more distribution company realized that reinforce the management of distribution channel and reduce the cost of logistics of distribution channel and get win-win with the channel number is precondition to add the value of distribution and get a long term development.Firstly in this paper we analyzed the model and the function of distribution channel and briefly analyzed the status in quo and the development trend of distribution channel. Bring forward the price competition stress the service transfer stress and the value-add stress and the thought of centralized with terminal market to reinforce the management of channel logistics and channel relationship between channel number.Then we briefly analyzed the theory of channel logistics and introduced the VMI (Vendor Managed Inventory) and the Economic Order Batch and the Total Logistics Cost and the Third Part Logistics. At the same time we introduced the theory of relationship marketing and put forward the thought of win-win in the management of channel number.Finally we analyzed the background and the distribution channel stratagem of Meihong Company. Combined with the distribution channel stratagem, this paper indicated that in order to add the value of distribution channel the Meihong Company must take advantage of the theory of Vendor Managed Inventory and the Economic Order Batch to optimize the transport management stock in trade management and informant management. In the side of relationship of channel number and conflict management we can use the theory of relationship marketing and the thought of win-win to correspond the relation between channel numbers. At last in order to adapt the Meihong Company to the request to the distribution channel of new economic era we designed the new value-added distribution system.