| 21st century is an age that develops very quickly. People attach much more importance to marketing in this period than in any other period. And marketing channel also develops a lot. Of course, different enterprises have different marketing channels. This paper aims to talk about the marketing channel of Dongda Rubber Company: what kind of marketing channel they have, why they choose it and how they manage it.Because marketing channel is a part of marketing, something about marketing should be written first. In this paper, chapter 1 is about marketing. During the collection of materials, the author found that there are not books about channel history. But in author' s opinion, if a subject does not have its history, people cannot say they know it very well. So in chapter 2 the author writes something about channels history. Because the management of marketing channel is the center of this paper, the author uses a long chapter to write... |
