Strategic Planning For Weihai Company's Supermarket Clothing Project

The paper studies the series of strategic issues that Wuhan Weihai Co. Ltd. is encountering during her proceeding of accomplishing the enterprise mission that is to become the first-class domestic clothing supplier by utilizing local rich and inexpensive material supply, benefiting from the huge opportunities created by the reforming of the clothing industry and integrating the industry resources, with sticking on the viewpoint of systematism, the methods of the combination of theory and application and the theory of strategic management.Together with the continuous development of the domestic market economy and the opportunity WTO brings to the globalization of China, facing the increasingly intense competition in the rapid changing clothing industry, whether or not Weihai Co. could accomplish her enterprise mission through the way of her own? The paper presents the opportunity and the threat of the external environment, the existing problem of company own and the way of how to readjust the company's strategic hierarchy in the corporate level, the business level as well as the function level in the new market environment and the industry competition, with embarking from the theory of strategic management, focusing on the analysis and the research of the clothing project of Weihai Co. and studying the external and internal environment. The analytic methods the paper mainly uses include the Porter five-kind competitive abilities model, the SWOT matrix as well as the Thompson and Stirkland method.The paper is expected to provide Weihai Co. a feasible and workable strategic planning, to which can be easily referred when the general strategic decision is made.