A Study On Marketing Of Knowledge Management In IT Enterprises

In the past decades, the digital information revolution has changed the world's political, economical and cultural patterns. It is said that new-economy is coming now, which means knowledge-economy based on the knowledge. With the new-economy coming, the situation of corporation operation has been changing vastly for the competition is becoming vehemently and having bigger risk and knowledge have more importance. Knowledge is becoming the real capital and primary wealth in modern economy. Changing of environment of marketing has impacted companies greatly so it is a pressing problem for every company how to adapt to the development of economy and to improve its competitive capability. The marketing strategy has been more important to the survival of corporation so that corporation should ahead of time make reasonable strategy which is one the crucial factors to catch hold of the opportunity brought by new economy. The emphases of marketing strategy are to build up the core capability and competition capability of company and to extrude its feature. In order to do that the company has to take marketing innovation improving the usage effect of the market resource.The first part fives a detailed introduction of the basic theory of Knowledge Management and Marketing, which including the concepts of Knowledge Management and Marketing, the models and strategies. It also gives a comparison of how the Knowledge Management carrying out domestic and international. The second part of my thesis analyses an important field which has a relationship with Knowledge Management and Marketing, and is called the Marketing of Knowledge Management (MKM). Nevertheless, it emphasizes the MKM in IT companies and how to take MKM into practice in IT companies.Through studying, this paper described mode and means of the marketing of IT companies. It would be helpful to some companies' concrete practice.