A Study Of Developing Strategy Of SiChuan Agricultural Means Group Co.

As a typical representative of agricultural means circulation corporations, SiChuan Agricultural Means Group Corporation has over 40 years business history. It not only has brilliantly achievement in specialized period, but also suffered the pains and confusions caused by circulation system reformation. The study about how it keeps on development in new situation has fairly reference meaning for Chinese state-owned and collective circulation enterprises.The report was based on Michael Porter's competition strategy theory and the investigation in AHGC. It use PEST and Porter's 5-Force Model to analyze the internal and external environment .As it pointed out, since the market is very large but enter-barracks is very easy, the competition is drastic and profit ability is poor, the line increase slowly. The report also analyzed opportunities and threats which AHGC was faced with after nation's circulation reformation about agricultural means, discriminated corporation's internal strengths and weaknesses. It pointed out AHGC has comparatively leading position in the same line, for example, in funds, operation channel and relevant recourses. But SCGC's main business is too centralized to weaken its risk-resist ability.The report used TOWS matrix and grand strategy matrix to bring forward development strategy, and it determined SCGC's Double-Drive Plus Power-Aid development strategy according to necessity and feasibility. The strategy suggested that agricultural means circulation adopt market-infiltrate strategies, agricultural means manufacture adopt backward integration strategies, and other industrial business adopt no relevant diversification strategies. And the strategy can make AHGC to be a first-class enterprise which contains producing, trading and capitaloperating. In the end, the report gave some suggestions about strategy execution and controlling.