The Analysis Of Development Strategy In Diao Company

Pharmacy industry has great relationship with people's surviving and health thus has been much emphasized．It is highly potential and has been growing continuously fast．Specifically, Chinese pharmacy industry has developed more quickly than it had even been since China opened for world. It has become the important prop of the national economy．By virtue of the fact that China has entered into WTO , pharmacy industry is now confronted with intense competition．In this situation,it is very important to establish valuable development strategy．Trying to find out the challenges and chances faced with China pharmacy industry, we analyzed the environment of national medicine policies ,technologies and e-business．Upon entering into WTO,China pharmacy industry will have opportunities to go in to the world market, but to face intense competition as well. After the analysis of thecondition of China traditional Chinese medicine industry,we find its advantages and some existing problems,such as impractical construction at low level,ineffective management and the lack of the new medicine research． We have analyzed the condition of the DIAO also, and find its experience toward success. Both graphs and tables have been employed to perform the analysis of owning resource such as throughput, ability of scientific research, existing products, and so on, we have concluded the advantage in competition of enterprise. In the same time, we have analyzed the company's inferior position, opportunities and challenges.On the base of the above analyses,this thesis discussed the strategy of development, and puts forward the solution about the technological innovation, value chain concord, annexation and regroup, human resource, enterprise culture, enterprise visualize, and so on. This thesis also analyzed the peculiar advantages in developing traditional Chinese medicine in the DIAO and therefore proposed a strategy of correlative diversification which based on pharmacy industry.