Partner Select & Benefit Allocation Research Of Dynamic Alliance

In 21st century with complexity and changeable competitive environment, it is more and more difficulty that a company wins and maintain it's competitive advantage by itself resource and strength. So, it becomes demand to hold opportunities and win competent that each company mutually makes use of advantage resource with other companies. Dynamic alliances may organic colligate advantage resource of different companies, and form a both-win or many-win condition. Dynamic alliances as a new management model become a selection to reply competent and hold and make market opportunities for companies.There are many academician they deeply researched the dynamic alliances' theory and many other problems. This text mainly analyzes two pivotal aspects that are partner selection and profit allocation on the basis of analyzing dynamic alliances' theory.The researching methods of this text are mostly theory analysis and AHP and GA etc. this text firstly expatiates theories and designing principles and types of dynamic alliances, then analyzes the design flow of dynamic alliances. In this part, I emphasize the identifying of market opportunities. Then, I analyze the partner selection problem of dynamic alliances, and bring forward commonly principles and the method of filtrating partners. Finally, this text analyzes the profit allocation problem, and puts forward commonly principles and factors and methods.