Research On Strategy Alliance Between Retailers And Providers

Now buyer's market became. Suppliers have no superiority in the market. But on the one hand the retailers have customer's resources; on the other hand the big retailers have not too much. So the retailers have advantages over suppliers. So the suppliers and retailers will burst out conflict. For example in shanghai, 10 corporations with the big retailer burst out big conflict. Finally, the corporations failed. The fact tells us: the suppliers and retailers must concern on their relationship. If they resolve the kind of problem, they will be from win-win to failure. Because if the retailers rely on its advantages, their profits come from the suppliers', the retailers will not consider promote the management methods, on the end, the retailers will disappear in the market. The paper talks about how to build a new relationship with supplier and retailer to resolve the problem. The paper has three sections. The first part: their relationship, history,actual state,the reason of becoming and trends in the future. The second part: the foreign corporation strategy alliance theory gives lessons to the relationship with suppliers and retailers. The third part: how to build a new relationship with suppliers and retailers.