Values Of Private Enterprise Owners Under China's Market Economy Of Socialism

Abstract: In the second half of the twentieth century, the establishment of market economy system is the most influential, the most widespread and the most sustainable social reform in China. The rapid development of private economy becomes the most vigorous new force in the tide of China's market economy. As the Chinese party and government attaches more and more importance to it, the development of private economy not only becomes an important part of China's socialist economy but also becomes the vanguard in the reform of the market economy system by its self-development. As the main force of private economy, private enterprise takes the decisive position in the development and construction of national economy, and even catches the eyes of the government and of the society. Many factors can affect the development of private enterprise. But for the present analysis, macro-factors, which concentrate on the external factors such as politics, culture .system, etc. seem to be the focus of research. While analysis of micro-factors is infrequent. Especially, research on the values of private enterprise owners and their group is far from enough. And this is the theoretic and realistic requirements of value philosophy.This paper begins with the origin and the constitution of private enterprise owners, indicating that private enterprise owners have gradually become a stratum and that they share the common values of this stratum. Based on this, this paper then focuses on the analysis of four patterns of values of private enterprise owners: the coexistence of fair competition, priority to efficiency and preference of profits to justice in economic formation; the coexistence of hardworking and thrift, hedonism and money worship in life-style; the coexistence of subjective consciousness of democracy and politics, official rank standard and weak awareness of the legal system in political formation; the coexistence of consideration to both justice and profits, lack of public morality and excessive individual morality in cultural formation. These four patterns best represent the current values of private enterprise owners i.e. the contradictory values in the transitional period. And these values keep changing anddeveloping and demonstrate their features by conflicting with other values.The last part of this paper states from three aspects the reasons for the formation of the values: social production form; specific transitional period and complications of human nature. It also guides the ways to help private enterprise owners set up new values. This paper holds the idea that the basic factor to influence and restrict the values of private enterprise owners is social life-style, as private enterprise owners, whose social life-style is quite different from that of other groups, are the principal part of market economy activities. In addition, as China is under the system of socialist market economy, the specific transformation of economic system will in any case affect the values of private enterprise owners. And this is the root cause of the new values of them.This paper also brings the idea that the current situation should be changed and that private enterprise owners should be guided in the right way to set up correct values orientation-for the full and free development of man. To achieve this, the instruction of Marxism values is quite necessary, in addition to the reform of production form and further improvement of systems.