Study On Marketing And Innovation Of Chinese Psychology Counseling Industry

With the economic fast development in our country, people's physical life level at increases continuously, while people feel larger pressures of life, work and study etc. If these pressures are not released in time, which will easily result in harm to individuals, family, even society. The psychology counseling industry is emerging with the tide of the times, during the process of consulting between psychology counseling personnel and psychology counseling object, the former help the psychology counseling object expel some mental obstacle and go out of mental perplexity, so as to own mental health. In developed country, the psychology counseling service is popular. People have accustomed to fall back on psychology counseling when they fell not so good. However, it's not so popular in China. Because many Chinese can't accept psychology counseling inwardly, at the same time, there are some problems existing in Chinese psychology counseling industry. So that Chinese psychology counseling industry develops slowly, which isn't accord with the situation of our country. It's necessary to adopt scientific management theories to lead Chinese psychology counseling's development.The marketing theories develop continuously along with the environmental variety in market. The societal marketing concept gets more and more worship by enterprises at present. The concept requests the enterprise manage the connection among the enterprise, customer and society in the process of marketing, creating more social worth. The purpose of the psychology counseling is to help people keep mental health, the process of the psychology counseling is the process of creating worth for customers and society. The counseling operators set up the social marketing concept, which is propitious to establishing the marketing combination strategies of psychology counseling industry from the strategic point of view.The marketing combination strategies of the psychology counseling industry are the integration among the service, the price, the process, and the promotion. The innovation to the psychology counseling is making use of the services marketing concept to reinforce the 4P combination strategies, applying the integrated marketing strategy, the customer-satisfied strategy and service marketing combination strategy to supervise the development of psychology counseling industry. The research method of the text is introducing the number-theory method to discover the problems of the developing psychology counseling industry from several angles, so as to bring forward solutions on theory. Based on the analysis of the market environment and the current problems of the psychology counseling industry in our country, putting forward the marketing mode of Chinese psychology counseling according to the market marketing theories so as to promote Chinese psychology counseling's speedy development.