Attitude Theory And Its Application To The Propaganda Of The Party's General And Specific Policies

Attitude theory is an important research field in social psychology. People's social attitudes don't come together with birth, but they are formed gradually in social life. And they aren't immutable, but develop and change in people's contact.The paper points out that we should apply the attitude theory to the propaganda of the Party's general and specific policies, to attain the aim of making the Party's general and specific policies into the people's hearts. So we should use the basic principles of attitude study theory, lure factor theory, three phases of attitude formation theory and recognition coordination theory for reference, the inspirations of these principles can strengthen or change the receivers' attitudes toward the Party's general and specific policies, making them display conscious action on the basis of right attitudes.Nowadays, the research of the attitude theory is founded on lab research at home and abroad. During the exposition, the paper try to relate the attitude theory to the present propaganda practice, entrusting the attitude theory new times connotation.