Chain Store Development In China And The Influence After China's Entry Into The WTO

Chain store has more than one hundred years history in the world. Its emergence was called the third revolution in the retailing field. It has been expanded wildly nowadays. In developed countries as Unite Nations and Japan, the sales in all chain stores has occupied over one third of the total retailing, and will have a larger proportion in the future.In the 1980's the chain store appeared in China. According to the reports by Ministry of Domestic Trade, there are about 1800 firms and 26000 stores in China by the end of 1997. In large cities in China, chain stores developed rapidly. Some international chain stores have come into China and have their market share.With the approach of China' entry into the World Trade Organization (WTO), China is going to open its retailing marked soon. This will bring opportunity and also challenge to China.China' entry into the WTO is a motivity to Chinese to the chain business. Chinese chain stores have to make changes to meet the more fierce competition.