Market Segmentation Of Private Telecommunication Users Of Jilin Communication Corporation

With the reform of telecommunication,telecommunication corporations launched vigorous competition at each realm of telecommunication business. Under this kind of competitive situation of which customer distributed by coessential corporations and business distributed by unessential corporations, the development of stationary phone which enters into the mature period have already walk into the predicament. At the same time, the coming problems such as decreasing income with increasing quantity, zealous installation but rarely used increment of arrears large numbers of uninstall made the stationary telecommunication corporations meet the unprecedented challenge. Fight for the new customer, detain the old customer, keeping and increase the value of existing customer are becoming the main strategy of stationary telecommunication corporations. However under this rigorous competitive situation, the enterprise must depend on the accurate and valid subdivision of market to practice such a development strategy. Therefore how to make use of current data resources of enterprise to proceed to subdivide the market accurately and validly then become a important lesson.Exactly according to above research background, regarding public telephone market as cut-in-point and the customer's actual consumption data as the basis, this research try to find out the valid subdivision market of public telephone through the research of consume behavior of customer and can be used to instruct the prosecution activity of an enterprise and look for the research way and method to subdivide the customer of telecommunication corporations.This article introduced the macroscopic environment of the domestic telecommunication market,present operating condition and development strategy of Jilin Province Telecommunication Corporation, and analyses the development trend of stationary phone market and the operational circumstance, characteristics, key problems while developing of current telecommunication, illuminate the great significance to the development of enterprise under current competitive environment of telecommunication market.Chapter 2: This chapter expound the principle to subdivide the market and establish the research way and process to subdivide the market from the academic level.Chapter 3: According to the research way and process above, this chapter subdivided research the public phone market of Jilin Province Telecommunication Corporation by the data mining technology of the SAS system. The whole research process then constitute the way of market subdivision to the customers of telecommunication enterprise from data collection, foundation of data model, data procession, data analysis to the determination of the final subdivision of target market.Finally this article confirm seven subdivided market to be the target market of the public phone market of Jilin Province Telecommunication Corporation according to the subdivision result by research which are the business-positive set, the business-attempt set, the other-telecommunication-corporation-business-devoted set, the information-service-devoted set, the international-business-busy set, the low-telephonic-quantity set, the zero-time set. And this article combine the subdivision result and the prosecution system of community manager promoting currently by enterprise and draw a suggestion of prosecution relative.This article confirm seven subdivided market such as the business-positive set, the business-attempt set through the subdivided research of the public phone market of Jilin Province Telecommunication Corporation and produced explicit customer's list of each subdivided market.It is efficacious to push forward the community manager prosecution through the combination of the subdivision result and the prosecution system of community manager.There could be some purposive market investigation of customers of each subdivided market to obtain the population variable characteristic such as family scale, income, level of education and mentality variable chara...